Scott Berkun – Medium

Scott Berkun

Scott Berkun
in
UX Collective

Why design is hard

[This is an excerpt of my latest book]

Sep 25

In a poll of 200 designers that asked what makes design hard, only 4% voted for working with ideas. 53% voted for working with other people. The remainder voted for understanding the problem.

Sep 25

Scott Berkun

How To Put Faith in UX Design

Anglerfish are famous for the glowing lure they dangle from their heads that they use to catch small fish. But this is not the most…

Feb 10, 2021

How To Put Faith in UX Design

Feb 10, 2021

Scott Berkun
in
UX Collective

The world needs designers now more than ever

When Dr. Jan Mikulicz-Radecki designed the first surgical mask, he was questioned by his peers: they didn’t believe that by creating…

Mar 24, 2020

The world needs designers now more than ever

Mar 24, 2020

Scott Berkun

Wanted: Ambassadors For Good Design

Most designers agree the world would be a better place if more people understood good design. But since designers are always in the…

Feb 27, 2020

Wanted: Ambassadors For Good Design

Feb 27, 2020

Scott Berkun
in
The Startup

What’s the one book that best explains good design? (with suggestions)

It can be hard to explain what design even is. It is used as both a noun and a verb. It to making things look good but also can involve…

Dec 11, 2019

What’s the one book that best explains good design? (with suggestions)

Dec 11, 2019

Scott Berkun

Why Designers Hate Politics (And What To Do About It)

People who design things for a living depend on optimism. To do their job well, whether it’s designing websites or automobiles, they must…

Apr 11, 2018

Why Designers Hate Politics (And What To Do About It)

Apr 11, 2018

Scott Berkun

2016 POST-ELECTION SANITY GUIDE

10 simple questions with thoughtful answers

Dec 8, 2016

Dec 8, 2016

Scott Berkun

How To Transform Fear Into Something Useful (without self-help foofyness )

I grew up thinking fear was binary and that heroic people simply knew how to turn it off, or, perhaps more disturbing, never felt it at…

Aug 16, 2016

Aug 16, 2016

Scott Berkun
in
Prototypr

Why Software Sucks (And What To Do About It)

No one makes bad software on purpose. No benevolent programmer has ever sat down, planning out weeks of work, with the intention of…

Jul 18, 2016

Why Software Sucks (And What To Do About It)

Jul 18, 2016

Scott Berkun

Why Do Idiots Get Ahead In Life?

Every week I write about the top voted question on Ask Berkun (see the archive). This week’s question is from C. with 101 votes] is Why Do…

Mar 21, 2016

Mar 21, 2016

Scott Berkun

Scott Berkun

Bestselling Author of The Myths of Innovation, Making things Happen, Confessions of a Public Speaker and other fine books

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